The website, www.blshe.com, targets Chinese intellectuals and aims to become an on-line platform of communication, social contacts and business, said the founder Mao Xiaolin.

    Chinese intellectuals are enthusiastic about social affairs and are willing to express their opinions on the society, Ma said.

    By establishing blogs on the site, they can add up their personal influence and put their knowledge to use, he added.

    One can only register on the website after being invited by the website, being recommended by another user or through self-introduction with valid proof. The website will check the work background and identity of every applicant.

    By the end of 2006, the number of bloggers in China had reached 20.8 million, of whom 3.15 million are active writers, according to the China Internet Survey Report 2007 released earlier this month.

    Blogging has become a new trend in Internet information communication, with many public figures and ordinary people using their blogs to express their thoughts.

    However, blogs have also led to numerous disputes. In 2006, bloggers who have infringed on people's privacy and libeled and slandered others alarmed the government, which initiated a study on implementing real-name blogs.

    China Internet Association Councilor Hu Qiheng said bloggers may have to identify themselves when they register, but can continue to write their blogs under a pseudonym.

    China had 137 million people online by the end of last year, up by almost a quarter from 2005, according to the China Internet Network Information Center (CNNIC).

    During the one-month test run of www.blshe.com, more than 2,000 people from the academic, media, education and business circles as well as some freelances have registered as users. None of them are using pseudonyms.